![]() ![]() I felt that everything I read was misleading, inaccurate and essentially useless – and I worked in finance! I could only imagine how people who were unfamiliar with financial jargon felt while navigating big decisions. However, I found it difficult to get trustworthy information online that was useful and didn’t cost a lot of money. So I went online to gather information about mortgages and rates in order to make the smartest decision about this major financial move. This latest funding round will drive further expansion of this service, which already funnels billions in AUM to financial advisors through its platform each month.īack when I was worked in private equity, I was trying to decide whether to buy a home or continue renting. Recently, the company launched SmartAdvisor, the first digital platform connecting financial advisors with investors. Combined with ’s own web traffic, this has elevated SmartAsset’s offerings to become the most widely viewed personal financial resource on the internet, with a total of 45 million unique monthly viewers. Captivate is so effective that it reaches more than 35 million consumers each month. ![]() This empowers consumers to act instantly on topics they’ve indicated interest in. For instance, Captivate will embed a retirement readiness calculator within an article about retirement savings. The technology automatically places specific tools within relevant articles. Captivate extends the reach of SmartAsset’s tools and calculators across the web, appearing on partner websites like AOL, MarketWatch, Yahoo! Finance and more than a hundred other top-tier digital publishers. Two years ago, we launched a brand-new tool that also is powered by proprietary technology – Captivate. We combine this technology with the dissemination of data-driven studies and educational articles produced by our in-house editorial team which delivers information and gets people talking about important financial decisions. This enables us to deliver highly accurate, highly individualized information on every aspect of a consumer’s personal finances – home buying, taxes, finding financial advisors, retirement planning, life insurance, personal loans, student loans, credit cards, loan refinance, taxes, investing and more. Our core, proprietary Automated Financial Modeling technology simulates the effect of different decisions on a consumer’s personal finances. SmartAsset is a financial technology company helping people make smarter financial decisions. The new investment comes from Focus Financial Partners (which is backed by Stone Point Capital and KKR), Javelin Venture Partners, TTV Capital, IA Capital, Contour Venture Partners, Citi Ventures and Fabrice Grinda, among others. We just raised $28 million in Series C funding. Who were your investors and how much did you raise? ![]() At the backbone of the company is its financial modeling technology that allows users to input information about their circumstances and see how different personal finance options will affect their situation in a personalized and holistic way.ĪlleyWatch sat down with CEO and cofounder Michael Carvin to learn more about the company, its origin, future plans, and the company’s latest round of funding, which brings its total funding raised to $51.4M over six rounds since its founding in 2012. These tailored resources, currently reaching 45M per month, are embedded in some of the largest digital publishers and these resources also reside on the SmartAsset website. SmartAsset has built a number of world-class resources and tools focused on different aspects of personal finance management including – home buying, taxes, retirement, banking, and credit cards. The need for vetted, accurate, and actionable information has never been larger for those trying to navigate the sea of information to work towards their financial goals. There are countless resources for managing personal finances and the growth of the Internet has allowed anyone to put out information related to the space but much of these content and resources are veiled attempts to sell you a product. ![]()
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